HAANS Lifestyle supplies accessories for the business market. Consumers find these products in interior-shops or interior-architects use these accessories in their plans.

Since 2016 HAANS Lifestyle has a special focus on product ranges such as Lighting, Pillars and Home Textiles. From 2019 HAANS Lifestyle stands for a clear and recognizable identity. The full lifestyle range will have the brand-name "Initials"

The collection is designed and selected by HAANS Lifestyle with the care and knowledge gained in the past 50 years. Besides HAANS Lifestyle will stay the exclusive distributor in Europe for the brands Schema and Industria.


Take a look at the Dealer Page or get inspired by the many projects that have been enriched with HAANS Lifestyle products by visiting the Projects page. HAANS Lifestyle guarantees a unique range of products and excellent service. HAANS Lifestyle inspires and combines!

The HAANS Lifestyle showroom is open every Monday
in “DE WOONINDUSTRIE” or you can make an appointment. De Woonindustrie is the most important interior centre of The Netherlands.

In the HAANS Lifestyle Showroom Stand 2B049 you have a clear picture of the assortment, here you can experience the colors and materials.
Together with PASSE PARTOUT they bring the feeling of “Home Stories” during fairs and in the showroom. This presentation gives inspiration and shows how HAANS Lifestyle items can be combined.


Besides at the showroomlocation in Nieuwegein and the two yearly TRADE fairs in January and September you will find HAANS Lifestyle and PASSE PARTOUT decorated Haans also at several international fairs.

In Belgium you can visit the yearly HOUSESHOW in June. In Germany “Home Stories” is presenting the collection during the IMM cologne in November.

The trusted HAANS Lifestyle products will receive the "Initials" label. Initials stands for unique and exclusive products with a modern and high-quality appearance. Special designs that are produced by handicraft, which can be recognized. A timeless collection that brings a bit of "art-feeling" into the interior.

With the introduction of the label "Initials" , consumers will be able to recognize their products. With "Initials" they can distinguish themselves more clearly within the home accessories. With the Initials label customer facing, we show what HAANS Lifestyle stands for.

Use the Initials price hangtag that is included with each product. Together with the HAANS Lifestyle dealers, they work on creating attention and together they build an increasingly strong partnership. Repeating the Initials label in different ways and on the products, will increase consumer recognition and thereby improve sales.

HAANS Lifestyle will add the new brand name on all photos at social media. Because of the clear visibility of the Initials labels in your store, the consumer knows that you are an authorized dealer. This is how HAANS Lifestyle builds a strong brand together with their dealers.

HAANS Lifestyle is the exclusive distributor in Europe for the SCHEMA brand, these amazing products give character to any space. The wire products are hand-woven and manufactured by welding.

Galvanized iron is the unifying element of all SCHEMA products.The versatility of galvanized iron is what inspires the designers. Within the SCHEMA collection you will find lamps, chairs and other accessories.


HAANS Lifestyle is the exclusive distributor in Europe for the INDUSTRIA brand. Steel is their material of choice. This is the base of the INDUSTRIA collection, the steel is molded, hammered, fired and smoothened by the hands of the skilled craftsmen whose personal touch cannot be replicated by machines.

INDUSTRIA EDITION blurs the lines of art and furniture by crafting collections as lighting and decorative accessories that are sculptural yet practical, innovative yet instant classics.

Haans Lifestyle

Rens Haans


Sales Europe & others


Haans Lifestyle

Margriet Brekelmans

Sales Staff

Sales Netherlands, Belgium & Export

Purchasing support

Haans Lifestyle

Saskia Lazeroms

Sales Staff

Sales Germany & France

Sales Europe

Haans Lifestyle

Jolien van den Meijdenberg

Creative Staff


Product development

Haans Lifestyle

Sandy van Wel

Marketing Staff